Saturday, 2 May 2015

Building an Online Presence



Designing my online portfolio

After researching and analysing several emerging designers online portfolio’s, I finally chose the platform Squarespace to work with in order to build my own website. To decipher this, I looked mostly on the Texprint finalists’ page, and made a note of the websites I thought worked best and would be appropriate for my style of work; I then wrote down a list of the platforms they had used. I thought it would be most appropriate and helpful to concentrate on designers who were working towards a similar context to me.

Some of the websites I found to work the best, which gave me inspiration for my own online portfolio, were Christina Hesford’s, a graduate from last year, Maja Johansson’s and Georgia Fisher’s. After analysing them I considered what they had in common in order to resolve the layout I wanted my own portfolio to have. I felt that overall my own website would be best left simplistic, clean and professional in order to allow the work to speak for itself, as it is very bold and striking. 

http://www.majajohansson.com
http://www.christinahesford.com  
http://www.georgiafisher.co.uk
Analysing other websites to help design my own, Maja Johansson, Christina Hesford, and Georgia Fisher's were among my favourites. 
Working for a high-end target market, I feel that although an online presence is necessary and finding my work online is important, that if it were to be made too available, it would loose its status as high-end work.  I originally considered using Twitter and Facebook as a platform to showcase my work, but after contemplation I decided against it; I didn’t feel it necessary for my style of working. I feel that Facebook is easily reachable for too many people. Instead, designers can work on Instagram by showing only snippets of samples and tagging things that they are interested in; through these common interests, it is then easy to make connections and network without giving too much away. This way of working is much more appealing to me and so overall, I believe that having a well-presented online portfolio, combined with the help of a strong LinkedIn profile and a designer’s page on Instagram is enough for the nature of my work. In summary, I feel that high-end work shouldn’t be easily available for everyone; it has to remain high end and not easily copied.

My website; work in progress but almost finished.

https://eden-blaber.squarespace.com

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