Sunday, 10 May 2015

Evaluation of Unit X

With the last final hand in looming, I feel happy to have achieved so much in the past few months. My practice has advanced greatly, and I feel ready for the future. Unit X has enabled me to complete the aims I set myself at the end of the Practice unit, these were to develop my practice whilst still being experimental, enhance my online presence and build both an online and physical portfolio to a professional standard, maintain and build new networks, and work on a collaborative project. I feel that I have achieved these aims to a high standard whilst managing my time well. In the last couple of weeks before the assessment, I need to finish my final samples, check my portfolio has been conducted to a professional standard, and make certain I have fulfilled the learning outcomes for this unit.

I feel that I now know who I am as a designer. There is a part of me, which continues to hold a love of embroidery, and beading and heavily embellished fabrics, with the most intricate of details. This laborious work is something I would like to continue from time to time, it is refreshing to combine the two ways in which I work; combining my heavily woven bright chaotic samples with my profoundly time consuming and intricate bead work. For my final few woven designs for the Manchester School of Art Degree show and New Designers, I intend to fuse these ways of working to portray my working style and myself. I now know, that as a designer I always want to work with sampling. I enjoy being able to produce a design, appreciate my newly created fabric, and then move on to the next idea relatively quickly. I feel that this is a good way to work, as if I am ever to sell my work, I will constantly need to be ready to make new fabric designs.  I have learnt the importance of making each sample different; samples too similar to one another wouldn’t sell in the real world. In the future I need to continue to focus on creating an array of samples, ranging from the simplistic and effective to the more strenuous attention to detail.

Research has been and will continue to be invaluable to my practice. It is important to be aware of the work others are producing around me. It has also been extremely useful in order to help me build my work to the same professional standard as designers working in the same direction and has enabled me to advertise my work in the correct manner (Maja Johansson, Georgia Fisher etc.)

The way I have directed my practice this year has meant that I am confident that I have a breadth of work with different styles to show, different techniques and strengths. I have also worked towards several different contexts, showing my versatility as a designer. Through my interviews so far for internships, it has become apparent to me that I must never stop working with colour, as this is what I have been told is one of my major strengths.

In the final weeks before the assessment, I am now focusing on preparing my work to its most professional level, through my physical portfolio, online presence and creating business cards to allow people to access my work, all of which will be crucial to making connections and networking through New Designers and the MSA Degree show, as well as the foreseeable future as a post graduate. I am extremely excited to have my finished portfolio, and to see the outcome of the collaborative photo-shoot, I feel it will be an excellent way to summarise our collaborative project, particularly as the samples have been extremely time consuming, and they deserve to be shown appropriately and professionally.

Tuesday, 5 May 2015

Selling work/ final collection and portfolio planning


Selling my work and preparing my portfolio

Through the making of both my online and physical portfolio, I have had to consider carefully my target audience/ career path. Evidently, I need my portfolio to display that my work is for a fashion-based context, in order to gain me a position within a fashion house with a role such as textile designer. Realistically, I am aware that these kinds of positions are very rare, as very few fashion brands create their own fabrics themselves. Because of this, I have also considered the idea of showing my work at trade shows such as Premiere Vision. This would involve designing and making fabric samples, which would be chosen and purchased by designers. Most woven designers work similarly to this; examples of these designers are Bonnie Kirkwood, Dash & Miller, Mr. Grieves Originals and Wallace Sewell. After building several good collections of fabrics each season for similar designers, it would then be possible to make permanent contacts with them and invite their agents to visit in a more personal environment.

Premiere Vision and London Textile Fair

Another way I have considered selling my work is through an agency. I believe that as an emerging designer, it would be useful to use an agent for a starting point; at the beginning it would be difficult to travel internationally to sell work. An agent would be able to take care of showing your work internationally, taking a percentage cut of the selling price. Additionally, another point I need to consider is that woven designs generally sell for £400.00 upwards. As my designs are currently made of silk, very colourful and intricate, it may be harder to sell them due to a smaller demand. But also, they would hold a higher price tag due to the length of time they would take to produce. I need to consider all of these factors and be able to produce a range of samples and diversify my portfolio in order to make the most profit from my work.

In order to show my work to the best of my ability, I have drawn upon elements from my two most exciting collections, ‘Silk Wovens’ or ‘Collection Two’ from the Practice unit, and my recent ‘Jewelled Couture’ collection. I intend to make 4 larger samples combining the metallic jewelled elements with the colourful chaos of my silk designs. I am altering the size of my samples to draw people in during New Designers and our MSA Degree Show. I have also begun designing business cards to display next to my work, and have started making an easily readable professional booklet to allow visitors/potential clients to look through my work quickly before looking through my portfolio.

Initial business card ideas. These need to be finalised, and when I have decided on my domain name I will put my website and my contact details on the front. 



Saturday, 2 May 2015

Building an Online Presence



Designing my online portfolio

After researching and analysing several emerging designers online portfolio’s, I finally chose the platform Squarespace to work with in order to build my own website. To decipher this, I looked mostly on the Texprint finalists’ page, and made a note of the websites I thought worked best and would be appropriate for my style of work; I then wrote down a list of the platforms they had used. I thought it would be most appropriate and helpful to concentrate on designers who were working towards a similar context to me.

Some of the websites I found to work the best, which gave me inspiration for my own online portfolio, were Christina Hesford’s, a graduate from last year, Maja Johansson’s and Georgia Fisher’s. After analysing them I considered what they had in common in order to resolve the layout I wanted my own portfolio to have. I felt that overall my own website would be best left simplistic, clean and professional in order to allow the work to speak for itself, as it is very bold and striking. 

http://www.majajohansson.com
http://www.christinahesford.com  
http://www.georgiafisher.co.uk
Analysing other websites to help design my own, Maja Johansson, Christina Hesford, and Georgia Fisher's were among my favourites. 
Working for a high-end target market, I feel that although an online presence is necessary and finding my work online is important, that if it were to be made too available, it would loose its status as high-end work.  I originally considered using Twitter and Facebook as a platform to showcase my work, but after contemplation I decided against it; I didn’t feel it necessary for my style of working. I feel that Facebook is easily reachable for too many people. Instead, designers can work on Instagram by showing only snippets of samples and tagging things that they are interested in; through these common interests, it is then easy to make connections and network without giving too much away. This way of working is much more appealing to me and so overall, I believe that having a well-presented online portfolio, combined with the help of a strong LinkedIn profile and a designer’s page on Instagram is enough for the nature of my work. In summary, I feel that high-end work shouldn’t be easily available for everyone; it has to remain high end and not easily copied.

My website; work in progress but almost finished.

https://eden-blaber.squarespace.com